Pritha Mukherjee

Brand | Content Marketing | CRM | #hiring #copywriters #seniordesigners

Role
Chief Manager - Brand & Content at Neo Wealth and Asset Management
Location
South Delhi, IN
LinkedIn followers
500 followers

About Pritha Mukherjee

Just another marketing noob. But, also. A brand strategist, content marketer, copywriter and communication specialist with 8 years of experience. Helping brands grab eyeballs, convincing consumers to take action and/or buy products & services, and supporting business setup & growth. Experienced in branding, communication strategies, content marketing, GTMs, influencer marketing, customer experience and retention Well-versed in consumer psychology & behavior, digital media, data, brand/strategic partnerships, martech and mobile communications Stints at early-stage & growing startups, digital agencies and briefly with a global enterprise Worked in creative, marketing & product teams and very closely with tech, business & customer experience teams Have led teams of 4-8 along with external stakeholders (agencies, consultants & freelancers) Conversant with Fintech, SaaS, BFSI, Travel, Toys, Consumer Electronics, Fashion, FMCG, F&B, Fitness, Wellness industries and more Exposed to Consumer Tech, Services, D2C, E-commerce and Offline Retail businesses Enjoy writing, deep diving into human psychology & behaviour, and tinkering with dataPassionate about technology products & services (esp. in finance, health, education, transport, or childcare) with the capability to make the आम आदमी\'s life betterAdvocate exceptional performances being inevitable outcomes of businesses built on a culture of absolute candour, trust, accountability & effective leadership Keenly interested in ancient history, the multiverse theory, quantum mechanics & physics, temporal paradoxes, spacetime continuum and supernatural/paranormal/unexplained phenomena Drop a \"Hi\" at m••••••••@gmail.com for any consulting projects or collaboration.

Experience

  1. Chief Manager - Brand & Content

    Neo Wealth and Asset Management

    Mar 2023 — Present · Delhi, IN

    Leading all branding and communication functions for the NEO Group. Brand | Communication | Creative | Social Media | CRM | SEO

Education

  • University of Calcutta

    Bachelor's Degree, English Literature (British and Commonwealth)

    2010 — 2013

  • Pondicherry University

    Master of Arts (M.A.), Mass Communication/Media Studies

    2013 — 2015

  • Calcutta Girls' High School

    High School, Physics-Chemistry-Maths-Computers Science

    1996 — 2010

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Pritha Mukherjee — Chief Manager - Brand & Content at Neo Wealth and Asset Management in South Delhi, IN | Unifers