Pritha Mitra Dasgupta

About Pritha Mitra Dasgupta

Pritha\'s career has been a journey of transformation, and learning every single day for the last 18 years. She is India\'s only advertising network CMO, reporting into Rana Barua, Group CEO of the global advertising conglomerate Havas\' India operations. With her appointment in September 2021, the existing Corporate Communications function was scaled up to become a Marketing & Corporate Communications division by putting people, perception and profit on an equal footing. Her tenure at Havas India has yielded incredible results. Awarded by the coveted international Campaign South Asia AOY 2022 Awards as the South Asia Corporate Communications/Marketing Team of the Year, Pritha leads an all-women MarComm team across Mumbai and Gurgaon. Her key responsibilities at Havas India include:• managing the corporate office• strategic brand management of all Havas India agencies across 3 verticals - Creative I Media I Health• launching new functions and division for Havas India and creating all marketing and branding assets• crisis management• employee engagement through internal comms• managing the perception and culture of the network through key initiatives, CSR and PR• providing support to new business and growth teams both locally as well as globallyShe is part of the Executive and Managing Committees of Havas India & is also part of Havas\' global comms committee. She also manages strategic award participation and industry associations. She is also part of MarCom committee of the Indo French Chamber of Commerce (IFCCI). She strongly believes that sprinters don’t accelerate to the top by acquiring the perfect pedigree. They do it by making bold career moves over the course of their career that catapult them to the top. And the path of growth rarely runs in a straight line.Journalism happened by accident when Pritha was all set to do PhD in environmental history. Then miracles turned into magnets and Darwin\'s fabled Galapagos faded into the realms of Fortune 500s. She was one of India’s frontline business journalists covering the marketing, advertising & business of media & entertainment beat for a decade between 20••••16. In 2016, Pritha transitioned into Corporate Communication and she got the opportunity to launch the Corporate Communication division of India’s second largest media agency network – IPG Mediabrands. Since change has been the only constant in Pritha\'s career. She made a lateral shift to Havas Group India as the Chief Marketing Officer with a key focus on aligning business goals with MarCom.

Experience

1. Chief Marketing Officer

   Havas India

   Sep 2021 — Present · Mumbai, IN

Education

• Ballygunge Siksha Sadan

  Higher Secondary, Humanities/Humanistic Studies

  1999 — 2001

• Jadavpur University

  Master of Arts (M.A.), American History (United States)

  2001 — 2004

• St John's Diocesan

  Madhyamik, Humanities/Humanistic Studies

Skills

• Journalism
• Press Releases
• Media Relations
• Content Development
• Strategic Communications
• Feature Articles
• Editorial
• Storytelling
• Editing
• Marketing Communications
• Corporate Communications
• New Media