Pritam Boparai
Digital Marketing | Marketing Execution | Program Management | Integrated Marketing | Channel Optimization
- Role
- Senior Digital Marketing Consultant at Wells Fargo
- Location
- Concord, CA, US
- LinkedIn followers
- 500 followers
About Pritam Boparai
Customer-centric, results oriented marketing professional with proven success in building strong relationships with cross-functional teams to deliver complex enterprise-wide product launches throughout the marketing life cycle. Delivered end to end campaign support from ideation to launch using customer insights, marketing cross-sell, segmentation and testing strategies. Launched Credit Card and Community Bank acquisition and lead generation campaigns for Direct Mail, Email, Inbound, Outbound, ATM. Managed project timelines, prioritization of resources, QC and review of execution teams, coding and campaign development and processes, legal and compliance submittal and reviews.
Experience
Senior Digital Marketing Consultant
May 2018 — Present
Optimization Program lead for enterprise-wide campaigns. End to end campaign management from ideation, test pilot launch to an established program increasing scalability to further channels and speed to market. Partner with leadership across lines of business to ensure strategy requirements funnel accurately to program launch and any technical inter-dependencies are addressed. Digital and Email campaign support working through the in-take process, development and launch.
Education
California State University-Sacramento
B.S. & B.A.
Skills
- Marketing
- Program Management
- Leadership
- Customer Insight
- Sas
- Customer Relationship Management (Crm)
- Data Analysis
- Segmentation
- Microsoft Office
- Business Analysis
- Analytics
- Multi-Channel Marketing
- Competitive Analysis
- Cross-Functional Team Leadership
- Marketing Strategy
- Project Management
- Access
- Sql
- Strategic Partnerships
- Business Process Improvement
- Market Research
- Salesforce.com
- Forecasting
- Strategy
- Strategic Planning
- Project Managers
- Financial Analysis
- Pricing Strategy
- Data Mining
- Business Intelligence
- Market Analysis
- Analysis
- Business Objects
- Vendor Management
- Teradata Sql
- Powerpoint
- Microsoft Excel
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