Priska Yu
Direct Channel Strategy & Activation Manager at The Walt Disney Company
- Role
- Direct Channel Strategy & Activation Manager at The Walt Disney Company
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Priska Yu
Dynamic and creative marketer with a passion for strategy and data analysis. Well-versed…
Experience
Direct Channel Strategy & Activation Manager
Aug 2022 — Present · Orlando, FL, US
Collaborate with Strategy and Audience partners to define and prioritize messaging initiatives, and Yellow Shoes partners for creative resources.Decipher various data to effectively communicate strategic marketing solutions to partners.Responsible for data selection and validation, HTML development, creative proofing, and campaign deployment using Agile methodology.Utilize the Adobe Campaign Classic platform to build and deploy marketing campaigns.Research and analyze data issues with the utilization of Snowflake.Innovate process improvements for team efficiencies.
Education
Auburn University Harbert College of Business
Marketing/Marketing Management, General
2013 — 2017
Auburn University
Bachelor of Science in Business Administration, Marketing, Business, Management, Marketing, and Related Support Services
2013 — 2017
Skills
- Social Media
- Social Media Marketing
- Social Networking
- Advertising
- Advertising Sales
- Blogging
- Social Media Blogging
- Fashion Blogging
- Beauty Industry
- Cosmetics
- Travel
- Asian Cuisine
- Interactive Creative Direction
- Tumblr
- Integrated Marketing
- Photography
- Marketing Strategy
- Food & Beverage
- Microsoft Powerpoint
- Microsoft Word
- Marketing
- Direct Marketing
- Product Marketing
- Leadership
- Customer Service
- Event Planning
- Microsoft Excel
- Quickbooks
- Salesforce.com
- Adobe Illustrator
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