Prisha Bhargava

About Prisha Bhargava

I am a Marketing and Psychology student at Lehigh University with a strong interest in consumer behavior, brand strategy, and the intersection of creativity and human insight. I’m passionate about understanding what drives the connection between brands and audiences, and I enjoy approaching marketing through both an analytical and storytelling lens. My goals center around building meaningful, forward-thinking brands and creating strategies that feel intentional, impactful, and people-focused. As I continue to grow professionally, I’m especially interested in opportunities that challenge me to think creatively, lead with purpose, and develop innovative approaches within marketing and brand management, with plans to pursue an MBA in the future.You can reach me at p••••••••@gmail.com or p•••••@lehigh.edu

Experience

1. Director of Social Media and Marketing

   Kappa Delta Sorority

   Nov 2025 — Present · Bethlehem, PA, US

   As Director of Social Media and Marketing, I oversee all external marketing and digital communication for our chapter. I manage the chapter’s brand presence across Instagram, TikTok, and our website, ensuring consistent and engaging content that reflects our values and community. My responsibilities include- Creating and curating visual content to strengthen chapter branding and member engagement- Developing and executing an annual marketing plan to support recruitment, philanthropy, and campus events- Designing promotional graphics and social media campaigns to boost visibility and outreach- Managing the chapter’s public image and fostering a positive relationship with the Lehigh community- Collaborating with the VP of Recruitment and Marketing to align strategy and messaging- Completing biannual reports to track growth, engagement, and overall marketing impact.

Education

• Lehigh University

  Bachelor of Arts - BA, Psychology and Marketing