Priscilla Chueng-Nainby

Lead Service Design Strategist Coach @UK Research and Innovation

Edinburgh, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2026 — Present

Lead Service Design Strategist Coach @UK Research and Innovation

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GB

Service transformation for post award management system and REF 2029

EDUCATION

1990 — 1994

Universiti Putra Malaysia

Computer Science, Multimedia and Marketing

N/A

Chung Hwa Secondary School, Kota Bharu

O and A Level equivalent

N/A

The London School of Economics and Political Science (LSE)

Professional master in Public Policy Analysis, Public Policy Analysis

N/A

The University of Edinburgh

Online Course in Data Visualisation for Professionals, Informatics

1984 — 1989

Hammond School of Electone

Teaching rank, Hammond School of Electone

N/A

Saïd Business School, University of Oxford

Oxford Women's Leadership Development Programme, Organizational Leadership

2004 — 2009

Edinburgh Napier University

PhD, Design

SKILLS

Task AnalysisScholarly ResearchPaper PrototypingEvent ManagementDesign ThinkingInformation DesignWeb DesignResearchService DesignNvivoUser Interface DesignUser ScenariosHeuristic EvaluationUX ResearchStoriesHuman-Computer InteractionPersonasIterative DesignMicrosoft OfficeWorkshop LeaderCocreationParticipatory DesignFocus GroupsSocial MediaCreative Problem SolvingPublicationsConcept DevelopmentEthnographyInteraction DesignProduct DesignDesign StrategyWire FramingWorkshop DesignInformation ArchitectureStoryboardingDreamweaverUX DesignUser-Centered DesignUser StudiesAdobe Creative Suite

ABOUT PRISCILLA CHUENG-NAINBY

I bring over 25 years of experience leading digital transformation and service design across UK government, NGOs, and non-profits. My work combines service co-design, user research, Hunan led AI innovation and systems thinking with a deep commitment to inclusion and empowerment.As a transformational leader and coach, I guide organisations and individuals through change — helping teams unlock creativity, embrace collaboration, and build services that truly serve people. My approach blends strategy with empathy, fostering cultures of innovation that are both human-centred and future-ready.Beyond consultancy, I am also an exhibited artist and published poet, weaving creativity into leadership, coaching, and organisational transformation.

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Priscilla Chueng-Nainby — Lead Service Design Strategist Coach at UK Research and Innovation in Edinburgh, GB | Unifers