Priscilla Chueng-Nainby
Lead Service Design Strategist Coach @UK Research and Innovation
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WORK HISTORY
Lead Service Design Strategist Coach @UK Research and Innovation
GB
Service transformation for post award management system and REF 2029
EDUCATION
Universiti Putra Malaysia
Computer Science, Multimedia and Marketing
Chung Hwa Secondary School, Kota Bharu
O and A Level equivalent
The London School of Economics and Political Science (LSE)
Professional master in Public Policy Analysis, Public Policy Analysis
The University of Edinburgh
Online Course in Data Visualisation for Professionals, Informatics
Hammond School of Electone
Teaching rank, Hammond School of Electone
Saïd Business School, University of Oxford
Oxford Women's Leadership Development Programme, Organizational Leadership
Edinburgh Napier University
PhD, Design
SKILLS
ABOUT PRISCILLA CHUENG-NAINBY
I bring over 25 years of experience leading digital transformation and service design across UK government, NGOs, and non-profits. My work combines service co-design, user research, Hunan led AI innovation and systems thinking with a deep commitment to inclusion and empowerment.As a transformational leader and coach, I guide organisations and individuals through change — helping teams unlock creativity, embrace collaboration, and build services that truly serve people. My approach blends strategy with empathy, fostering cultures of innovation that are both human-centred and future-ready.Beyond consultancy, I am also an exhibited artist and published poet, weaving creativity into leadership, coaching, and organisational transformation.
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