Priscilla Tuan
Chief Marketing Officer @World Vision
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WORK HISTORY
Chief Marketing Officer @World Vision
US
World Vision is the largest NGO provider of clean water in the world and on the frontlines of the most hard-pressed communities globally. We are on a mission to eradicate extreme poverty through sustainable community development, local leadership and economic investment - one child, one family, one community at a time.
EDUCATION
Stanford University Graduate School of Business
MBA, Certificate in Global Management
Brown University
Bachelor of Arts (B.A.), Dual Degree: Honors English & American Literature; Political Science
Stanford University Graduate School of Business
Executive Leadership Program
SKILLS
ABOUT PRISCILLA TUAN
Proven business executive and marketing leader with vision and pragmatism to grow brands - both new and iconic - in private equity backed and publicly traded NASDAQ/NYSE companies. Track record of strong results whether achieving #1 market share, launching new product innovation, acquiring companies, integrating businesses or driving record sales growth quadrupling the size of business with profitable growth. Experience across fast-moving consumable categories: Food, Beverage, Pet, Cleaning, Laundry, Auto and Apparel.Inspirational leadership and strategic thinking galvanizes teams towards growth and results: led record top and bottom line growth in flat category for $1 billion business, drove 34 months of straight share growth, delivered +35% marketing ROI 3 years running, business turn-around from double-digit decline to double-digit growth outpacing the category. Created innovation pipelines of $100M annual sales. Led world-wide search for new agency of record Foote, Cone & Belding. Invested several hundred million dollars across multiple mediums and channels, linear and connected/OTT, digital, ecommerce and retail. Innovative mindset enjoys building new initiativesWith a strong profit motive and social conscience served as Trustee of the Clorox Foundation. Polished public plenary speaker: Future of Social Media, Packaging Your Brands\'#1 Asset, Diversity & Inclusion, Social Responsibility. Constantly curious, interviewed Governor Mitt Romney, Senator Bill Bradley, Esther Lee and Jane Hyung on topics ranging from corporate responsibility, entrepreneurship, civic action, building global brands and the glass ceiling. Expertise in: Business Strategy, P&L management, Executive leadership, Brand Building, Leading Teams, Acquisition Diligence, Integration, Digital, E-Commerce, Product Management, Marketing, Consumer Insights, Innovation, Shopper Marketing, Public Relations, Pricing Strategy, Agency Selection and Management, Corporate Communications.
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