Priscilla M.
Head of Commerce & CPG Strategy
- Role
- Head of Commerce & Cpg Strategy at MiQ
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Priscilla M.
Sales Experience:Create and maintain accurate and up to date account and opportunity plans for a Big Data business in the mobile location and analytics space. Opportunities consist of Managed Media, Programmatic, Data / Analytics, Enterprise solutions, and SaaS deals.Proven track record in Data Licensing and Ad Sales with a focus on mobile advertising and ever growing Cross-platform experience - desktop, mobile, OOH, TV, and Enterprise across multiple verticals: CPG, Auto, Dining, Retail, Travel, Fashion, Consumer Electronics and Telecom.Focused on executing superior data & enterprise solutions, and also helping advertisers learn about their audiences through consumer insights/analytics.Recognized for developing and maintaining client relationships to help drive revenue partnerships.Agency Experience:Strong leadership, organization and liaison skills: maintaining great interpersonal skills with Strategy, Digital, Creative, PR, Social Team, Clients, and Media Vendors across domestic and global teams.Planning and Buying for Integrated Media, Traditional/Non traditional and Global/National/Local Media for an array of different categories (Luxury diamonds, jewelry, watches, fashion; Luxury auto; pharmaceutical; global management consulting; global shipping and logistics services; insurance; consumer electronic; tourism; CPG)
Experience
Head of Commerce & Cpg Strategy
Jun 2024 — Present
Shaping and executing strategies to assist the sales team in driving revenue growth and enhance MiQ\'s Commerce and Retail Media market position. Collaboration with sales, product development, strategy, and business development.Building and maintaining relationships with key stakeholders, including external partners, vendors, agencies and clients. Staying updated on industry trends and technological advancements to identify opportunities for innovation and adaptation, ensuring MiQ meets evolving customer expectations.
Education
Rutgers, The State University of New Jersey-New Brunswick
Bachelor, Communication and Media Studies
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