Priscilla Cotrin
Director of Global Sales & Customer Solutions Leader
- Role
- Sr Director Life Segment Relationship Management at Citizens Inc
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Priscilla Cotrin
A strategic and growth-oriented Global Sales Leader with +20 years of extensive experience leading global sales strategy, business operations, relationship development, and customer success across global markets in highly regulated insurance and consumer goods verticals. A dynamic leader with a verified ability to drive revenue, develop exceptional customer relationships, and build high performing teams across domestic and international markets.
Experience
Sr Director Life Segment Relationship Management
Mar 2022 — Present · Austin, TX, US
CICA (NYSE: CIA) is an insurance holding company serving the life insurance needs of individuals in the United States since 1969 and internationally since 1975. It offers three business segments: Life insurance, Home Service, and Other Non-Insurance Enterprises.• Reporting to the VP of Sales, responsible for strategic planning, sales execution, operations management, and relationship management to drive financial performance and business growth across the international market division and distribution channel consisting of agents and 20 countries in Latin America, Europe, and Southeast Asia.• With a focus on performance optimization, I developed KPIs, strategies, and metrics to increase YOY sales across financial products and solutions. Managed 10 sales campaigns within a 2-year period; attained 10% sales growth YTD ahead of 6% yearly target, achieved 100% sales target in 2023 and 105% of sales target YTD.• Partner with senior leadership and cross-functional teams to ensure alignment with sales strategies and organizational objectives. Serve as a key partner supporting the development, training, and rollout of marketing campaigns supporting product launch, value proposition, communication, and client support processes. • Evaluate data-driven metrics, sales activity, and forecasts to identify areas of improvement; develop strategic initiatives to support growth of product distribution, including procedures and tools to optimize customer retention.
Education
USC Brazil
Bachelor's degree, Psychology
1997 — 2001
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