Priscilla Buitrago
Co-founder and Marketing Manager @The Night Shift Company
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WORK HISTORY
Co-founder and Marketing Manager @The Night Shift Company
Miami, FL, US
Currently leading brand growth and community engagement for an online sticker shop through content strategy, social media, and creative marketing campaigns. Build and manage the brand’s organic social media presence across Instagram, TikTok, Facebook, LinkedIn, Twitter, Pinterest, Reddit, and YouTube Develop and execute innovative marketing campaigns, blending organic content with paid strategies (including a Facebook ad campaign with a 3.03% CTR) Create on-trend video content and collaborate with online communities and fan pages to expand reach and foster loyalty Use analytics and customer insights to inform marketing decisions, improve ROI, and guide sticker design concepts Manage content creation and copywriting across platforms, including posts, ads, and visual assets Oversee supply chain operations and shop logistics to ensure consistent fulfillment and continued growth Grow the business to 1,400+ sales within six months by building a strong, engaged creative community
EDUCATION
Florida International University
Bachelor's degree, Digital Communication and Media/Multimedia
Florida International University
Bachelor's degree, Psychology
SKILLS
ABOUT PRISCILLA BUITRAGO
I’m a digital marketer who loves building brands that feel alive, the kind people don’t just follow but genuinely connect with.My experience spans lifestyle, hospitality, emerging industries, and mission-driven organizations, where I’ve worked across social media, email marketing, paid campaigns, and content strategy. I enjoy turning ideas into clear, consistent marketing that blends creativity with intention.At the heart of my work is community. I’m interested in understanding what moves people, what earns their attention, and how to create marketing that feels both thoughtful and effective.I’m drawn to brands with personality, purpose, and a story worth telling.
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