Priscilla Aydin
Vice President, Insights & Measurement
- Role
- VP, Media Engagement, Insights & Research at NBCUniversal
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
VP, Media Engagement, Insights & Research
Sep 2022 — Present
Education
Union College
Master of Business Administration (MBA), Marketing and International Business
2006 — 2007
Siena University
Bachelor's degree, Marketing/Marketing Management, General
2000 — 2004
Skills
- Market Research
- Brand Equity
- Advertising Research
- Trend Researching
- Nielsen
- Comscore
- International Research
- Competitive Intelligence
- Data Analysis
- Client Services
- Segmentation
- Powerpoint
- Microsoft Excel
- Eye Tracking
- Consumer Insight
- Survey Design
- Statistics
- Primary Research
- Consumer Behavior
- Analysis
- Quantitative Research
- Marketing Research
- Survey Methodology
- Future Trends
- Consumer Marketing
- Research Design
- Emerging Trends
- Secondary Research
- Spss
- Research
- Survey Research
- Client Liaison
- Media
- Questionnaires
- Corporate Law
- Microsoft Office
- Focus Groups
- Questionnaire Design
- Client Development
- Brand Awareness
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