Priscila Ferreira
Senior Digital Product Designer @C&A
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WORK HISTORY
Senior Digital Product Designer @C&A
Düsseldorf, DE
We inspire you every day to look, feel, and do good!Achievements- Re-designed the C&A App, contributing to its recognition as a Top 5 Fashion App in the SIQT App Award 2025, with over 7.2 million installs and a +122% demand growth since 2022- Contributed to the creation and maintenance of the Design System, developing reusable components and establishing design tokens from scratch, ensuring consistency across platforms- Conducted a UX audit before redesigning the app, identifying inconsistencies and improving UX, accessibility, and cross-platform consistency- Designed new teasers for the home screen, optimizing for higher conversions and engagement- Collaborated closely with developers to implement the design system efficiently- Successfully implemented a product trio meeting to enhance team alignment and foster a collaborative approach.Responsibilities- Collaborating with product managers and UX researchers to understand user needs and business requirements- Executing the entire design process, from ideation and sketching to mockups, low and high-fidelity prototyping, user testing, interaction concepts, and final UI design- Delivering development-ready final screens tailored for both iOS and Android platforms- Continuously iterating on designs based on user and stakeholder feedback- Effectively communicating design concepts with developers to ensure seamless implementation.
EDUCATION
Universidade Paulista
Bachelor of Technology - BTech, Marketing/Marketing Management, General
Centro Universitário Belas Artes de São Paulo
Master's degree in Digital Design & New Medias, Digital Arts
ABOUT PRISCILA FERREIRA
Hi, I am Priscila I craft intuitive and visually appealing mobile and web products as a Senior Product Designer. Leveraging advanced UX/Product Design skills and a proven track record, I deliver outstanding user experiences. My strong communication abilities help me lead discussions, align teams, and mentor colleagues, while my strategic problem-solving and collaborative leadership drive project success.
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