Priscila Croff

About Priscila Croff

Channel strategy isn’t just about adding partners, it’s about activating them and driving measurable results. I lead SaaS partner programs across LATAM and the U.S, helping partners perform confidently and consistently through enablement, Joint Business Planning (JBPs), and Go-to-Market execution.I specialize in building and strengthening strategic partnerships that drive long-term business growth and operational success. With a background in Partnerships and Alliances Management, I’ve led initiatives focused on partner engagement, regional relationship management, and go-to-market alignment—ensuring partners are not only onboarded effectively, but positioned to succeed over time. My work sits at the intersection of relationship management and operational execution. I focus on: Developing and nurturing high-impact partner relationships Aligning cross-functional teams to support go-to-market strategies Improving partner onboarding, enablement, and lifecycle processes Driving partner satisfaction, retention, and program scalability While my experience is rooted in partnerships, I also bring a strong interest in Partner Operations—supporting organizations through process optimization, internal alignment, and program efficiency. I’m particularly interested in roles where I can contribute to: Strategic partnerships & alliances Partner operations & enablement Ecosystem and channel program development

Experience

1. Strategic Channel Account Manager Latam

   Sprout Social, Inc.

   Jan 2024 — Present

   Serve as a trusted advisor to senior stakeholders, enhancing client satisfaction and long-term value. Manage a portfolio of mid-market to enterprise clients across LATAM, focusing on strategic relationship management, partner engagement, and long-term account growth.• I\'ve exceeded quota by 135%+ for four consecutive quarters, ranking in the top 5% of the global channel team, strengthening client relationships and increasing retention.• Align cross-functional teams (Marketing, Product, Customer Success) to support go-to-market (GTM) strategies. Translate complex social media and performance data into actionable insights for stakeholders. • Conduct deep analysis of client ecosystems (KPIs, partners, growth opportunities) to improve account performance and engagement.• I’ve successfully improved forecast accuracy by 20% and strengthened pipeline visibility through AI-driven analytics. I design and execute Joint Business Plans (JBPs), co-marketing initiatives, and incentive programs that boost engagement and pipeline contribution.

Education

• Kent State University

  International Studies, Bachelor of Arts (BA)

  2010 — 2014