Prisca Sánchez Nahum
VP, Global Marketing @Global Citizen | B2B & B2C | Brand Strategy | Campaign Development | Events
- Role
- VP, Global Marketing at Global Citizen
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Prisca Sánchez Nahum
Agile and curious leader with 15 years of experience in B2C and B2B omnichannel global marketing, brand, and creative strategy. Exceptional leadership skills with an innate ability to earn trust and cultivate relationships. I thrive in fast-paced, dynamic, and collaborative environments.
Experience
VP, Global Marketing
Jul 2022 — Present · New York, NY, US
Driving global marketing, creative, brand strategy, and go-to-market campaigns, to ensure audience acquisition and retention. Leading a cross-functional team, responsible for the following areas:• Brand Strategy: global brand positioning and strategic direction for the GC brand portfolio.• Creative: manages creative development ensuring on-brand, and platform-specific-creative.• Media: cross-platform organic and paid media efforts. • Email Marketing: global audience retention (3M users), reactivation, and acquisition.• Partnerships: barter partnerships to increase Global Citizen’s reach globally across OOH, print, radio, and digital outlets.• Merchandise: online store and assortment for evergreen and tent pole-focused merchandise.• Loyalty & Rewards: ensuring ongoing retention and engagement.• Project Management: ensuring optimal allocation of resources and project delivery.
Education
Universidad Anáhuac
Media Communication and Journalism, Communication and Media Studies
2004 — 2008
Universidad Complutense de Madrid
Master´s in Corporate Communication, Corporate Communication
2009 — 2010
Madrid Business School
Diploma: Marketing and Market Research
2012 — 2012
Skills
- English
- Spanish
- Media
- Public and Private Sector
- Marketing Communications
- Marketing Strategy
- Customer Insight
- Qualitative Market Research
- Salesforce.com Administration
- Market Research
- Management
- Corporate Communications
- Marketing
- Strategic Planning
- Focus Groups
- Quantitative Market Research
- Social Media Marketing
- International Business Consulting
- Pardot
- Branding & Identity
- Qualitative Research
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