Prisca I.
Manager, Intergrated Media @Air Canada
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WORK HISTORY
Manager, Intergrated Media @Air Canada
Toronto, ON, CA
Connecting brands to travellers through paid integrated media experiences across Air Canada Media’s in-flight, lounge, and digital platforms.
EDUCATION
BrainStation
Certificate
Growclass
Certificate
Carleton University
Bachelor of Arts - BA
York University
Bachelor of Arts - BA
ABOUT PRISCA I.
As a results-driven marketing professional with 6+ years of experience, I specialize in creating and executing high-impact campaigns across multiple channels, including paid media, social strategy, and brand partnerships. My expertise spans both strategic planning and hands-on execution, consistently driving brand growth, customer acquisition, and engagement.I’ve had the opportunity to work with top-tier and luxury retail brands, leading initiatives that optimize performance and deliver measurable results - improving paid media ROI, increasing app downloads, or driving brand awareness through innovative marketing strategies. I thrive in fast-paced environments where collaboration and adaptability are key, and I’m passionate about building strong relationships with agencies, clients, and teams to deliver successful, data-driven campaigns.With a strong focus on aligning marketing strategies with business goals, I drive growth through data-driven insights and performance optimization. By managing budgets effectively and executing high-impact campaigns, I consistently contribute to increasing brand visibility, customer engagement, and overall business performance.
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