Pullen
Lead, Client Analytics Strategy at Macy\'s Media Network (MMN)
- Role
- Lead, Client Analytics Strategy - Macy\'s Media Network (Mmn) at Macy's
- Location
- Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Pullen
Accomplished Marketing Professional with 7+ years of experience in sales, merchandising, and traditional/digital marketing. Versatile marketer with strong multitasking, project management, communication skills, and understanding of reporting requirements.
Experience
Lead, Client Analytics Strategy - Macy\'s Media Network (Mmn)
May 2022 — Present
Responsible for end of campaign ROAS reports: analyze the data and performance of each campaign to produce insights, recommendations, review trends, strategy, etc- Lead bi-weekly/monthly/EOC meetings with clients to review performance and potential optimizations/strategies for future campaigns and drive sales growth- Prepare and present Quarterly Business Reviews/Year in Reviews for tier 1 client- Partner with Sales, Operations, Account Managers to manage client accounts (focus on Beauty)- Attend market meetings to understand client business goals- Understand and report/present on the following channels: Onsite Display/Video, Offsite Display/Video, Facebook/Instagram, TikTok, Pinterest, Sponsored Products, Email, CTV/OLV- Experience with the following tools: Google Ads Manager, Facebook Ads Manager, Google Analytics, Tableau, Looker, Boostr, Microsoft Excel, Microsoft PowerPoint
Education
St Josephs Academy
High School Diploma
2008 — 2011
Florida State University
Bachelor's Degree, Retail Merchandising & Product Development
2012 — 2015
Florida International University
Master's Degree, Marketing
2018 — 2019
Skills
- Social Media
- Public Speaking
- Customer Service
- Teamwork
- Marketing
- Microsoft Office
- Sales
- Blogging
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Microsoft Word
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