Lawrence

About Lawrence

A self-directed and accomplished professional carrying over 16 years of experience…

Experience

1. Deputy Manager - Marketing & Corporate Communications

   ELGI EQUIPMENTS LIMITED

   Apr 2023 — Present · Coimbatore, IN

   As a seasoned Marketing and Corporate Communication professional, I specialize in developing and promoting branding initiatives aligned with corporate goals. My expertise includes:1. Collaborating with creative teams and department heads to produce marketing collateral in adherence to brand guidelines.2. Managing the development and maintenance of sales tools, partnering with product management for new product launches and updates.3. Monitoring industry activities, evaluating findings, and making strategic recommendations based on opportunities.4. Creating cohesive brand images and messages for print and offline channels.5. Planning and executing product launch events, customer engagements, and tradeshows in collaboration with regional sales, product management, and digital teams.6. Ensuring timely development and distribution of materials.7. Managing internal communication across departments, primarily HR, and organizing events at headquarters for enhanced employee engagement.8. Continuous development of high-quality content and videos for social media and digital platforms to drive business sustainability.

Education

• Bishop Ambrose College

  Bachelor's degree, Computer Programming, Specific Applications

  2001 — 2004

• Karunya University

  Master of Business Administration - MBA, Marketing & Human Resource

  2004 — 2006

Skills

• Sme
• Events Coordination
• Atl
• Press Releases
• Marketing Communications Planning
• SEO
• Business Analysis
• Lead Generation
• Vendor Management
• Brand Management
• Management
• Project Planning
• Sdlc
• Project Management
• Resource Management
• Requirements Analysis
• Crm
• Team Management
• Pre-Sales
• Marketing
• Vendor Management Skills
• Corporate Communications
• Requirements Gathering
• Google Analytics
• Corporate Identity
• Btl Activations
• Corporate Website Management
• Creativity Skills
• Relationship Management
• Google Adwords
• Branding & Identity
• Marketing Communications
• Business Development
• Data Analysis
• Event Management
• Mis
• Employee Engagement