Kumar Singh
Marketing Manager at PW Vidyapeeth|Business Development Manager K12 Orchind The International School|Marketing Manager @ BYJU\'S | Strategic lead generation and BTL marketing
- Role
- Marketing Manager at PW (PhysicsWallah)
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Kumar Singh
I am a Marketing Manager at PW, the leading e-learning company in India. My role is to…
Experience
Marketing Manager
Mar 2024 — Present · IN
Developing lead generation campaign/program strategy, objectives, goals, metrics,and processing to drive successful customer acquisition and current customer upselling.• Planning, budgeting, forecasting the lead requirements in adherence with Centre andteam requirement. Handling Team size of 5 Associate/Senior Associate for Centre Target.• Maintaining various key performance matrixes - Cost per Lead, Cost per Activation,Revenue, and ROI• Maintaining effective BTL/ Offline marketing campaigns: School Engagement,Seminar/Webinar. Generating leads through B2C & B2B activity.• Kiosk placement in societies/Mall/Metro, Local print/Media, D2D• Working closely with the Business head, Regional Marketing Manager & Regional Business Head management to establish arobust inbound lead generation engine that runs on a well-planned approach.• Working closely with field marketers, based locally in the regions, to help executeour campaign plans.• Coordinating with various internal and external stakeholders including Business Head,operations managers & sales team.•ATL Planing & Implementation
Education
SRM IST Chennai
Bachelor's degree
2015 — 2019
Army Public School Kolkata
10& 11 &12
2012 — 2015
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