Choudhary
Business Development Executive @T-Roc - The Revenue Optimization Companies
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WORK HISTORY
Business Development Executive @T-Roc - The Revenue Optimization Companies
In my role at T-ROC, I’ve led business expansion across the South-Central region, focusing on retail tech, consumer goods, and DTC brands entering brick-and-mortar channels. I’ve worked closely with our ops and training teams to develop scalable launch strategies that helped our partners increase conversion rates by 33% in pilot locations. A key highlight was closing a $4.2M deal with a wellness tech brand that involved staffing, merchandising, and real-time reporting services across 90 store locations. I also implemented a strategic segmentation model in Salesforce that improved outbound efficiency and shortened sales cycles.
EDUCATION
Texas Tech University
Bachelor of Business Administration - BBA, Business Administration and Management, General
ABOUT CHOUDHARY
Sales is both an art and a science—and I’m fluent in both. With over a decade of experience navigating everything from startup scrappiness to enterprise structure, I’ve learned how to convert real-time insights into revenue-driving strategies. I take pride in understanding each client’s pain points at a granular level and delivering solutions that don\'t just check a box—they move the needle.At my core, I’m relationship-first. My ability to connect with partners and cross-functional teams helps me drive initiatives that stick. Whether I’m training field reps, negotiating contracts, or presenting to executives, my approach is thoughtful, tailored, and always goal-oriented. I’ve led territory expansions, overhauled outreach strategies, and managed full-cycle B2B sales motions that consistently exceeded targets.At T-ROC, I view myself as more than a business development executive—I’m a trusted advisor. Every engagement is an opportunity to collaborate, improve processes, and generate long-term wins. I stay grounded, curious, and driven by results that matter.
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