Asir

About Asir

Marketing, Branding & Business Development professional with 11+ years of experience driving revenue growth through strategic marketing initiatives, high-impact client engagement, and end-to-end customer lifecycle management.I specialise in transforming business challenges into measurable outcomes — including increased lead generation, higher conversion rates, improved sales performance, and stronger customer retention. My approach combines creative problem-solving with data-driven strategies to deliver sustainable business growth.In previous roles, I have collaborated closely with cross-functional teams — including Marketing, Sales, and Product — to execute targeted business development initiatives, expand market footprint, and achieve ambitious sales and revenue objectives. I have worked directly with Zonal and Regional & Global leadership to support strategic planning and execution.Passionate about innovation, I actively explore emerging technologies such as Generative AI to stay ahead of market trends and enhance operational efficiency.If you’re seeking a growth-focused professional who builds strong partnerships and delivers consistent business results, let’s connect.

Experience

1. Marketing Manager

   Byju\'s

   Apr 2022 — Present · Coimbatore, IN

   BYJU’S is the world’s leading ed-tech company and the creator of India’s most loved learning app which offers highly adaptive, engaging, and effective learning programs. Delivering a world-class learning experience, programs from BYJU’S are making learning contextual and visual. BYJU\'S is paving the way for new-age, geography-agnostic learning tools that sit at the cross-section of mobile, interactive content, and personalized learning methodologies.Roles and Responsibilities Develop lead generation campaign/program strategy, objectives, goals, metrics, and define best practices, standards and processes to drive successful customer acquisition and current Customer upsell opportunities. Create annual and quarterly marketing plans for lead flow. Communicate and educate the Sales team on plans and outcomes for better target allotment. Planning, budgeting, forecasting the lead requirements in adherence with Centre and teamRequirement. Track lead flow to ensure the appropriate sales channels are following up on marketing leads in a timely manner. Maintaining various key performance matrixes - CPA, CPL, Revenue, and ROI. Responsible for recruitment, training, managing and leading agencies, interns and on ground Team members to ensure seamless delivery of leads. Work closely with field marketers, based locally in the regions, to help execute your Campaign plans. Coordinating with various internal and external stakeholders including Vice President,Regional Director, Zonal Marketing Managers, Area Marketing Managers, sales team etc, Report weekly progress in easy-to-read, executive style dashboards, along with plans to fix gaps between actual and targeted leads value. Develop engaging programs to re-engage with existing customers. Continuously develop new strategies to increase touch-points within a customer’s journey in order to optimize conversion rates.

Education

• Karunya Institute of Technology and Sciences

  Bachelor of Technology (B.Tech.), Electronics & Media Technology

  2006 — 2009

• Anna University, Chennai

  Master of Business Administration (M.B.A.), Technology Management