Michele Giannini Price
Branding Communications Manager @Tronox
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WORK HISTORY
Branding Communications Manager @Tronox
Baltimore, MD, US
Lead initiatives to elevate our brand and strengthen market presence through a combination of communication and marketing strategies. My key responsibilities include:• Trade Show/Exhibition Planning - Successfully plan and execute global trade shows, engaging our target audience in the coatings, paint, and plastics industry, as well as current and prospective customers and employees. Strong focus on maximizing brand visibility and impact during industry events, resulting in increased brand recognition. • Product Collateral Development - Oversee creation and ongoing maintenance of product collateral, ensuring consistency with brand guidelines and messaging. • Social Media Strategy and Management - Developed and executed a comprehensive social media strategy primarily focused on LinkedIn, crafting compelling content and analyzing performance metrics to enhance reach and engagement. Manage both the main company page and showcase page, delivering targeted posts that highlight achievements, company goals, and industry insights to boost brand awareness. • Cross-Development Collaboration - Serve as a strategic partner to commercial, technical service and R&D teams, fostering collaboration on cross-functional initiatives and aligning branding efforts with overall business objectives. • Corporate and Product Branding - Ensure consistent application of corporate and product branding across all channels, reinforcing a strong and cohesive brand identity. • Product Packaging Oversight - Direct the design and development of product packaging, maintaining alignment with brand identity and ensuring consistency/accuracy across all regions. • Website Maintenance - Manage the ongoing accuracy and relevance of the company website, ensuring content aligns with Tronox\'s goals and objectives.
EDUCATION
Villa Julie College
B.S., Business Communications
SKILLS
ABOUT MICHELE GIANNINI PRICE
As a Branding Communications Manager, I\'m all about effective storytelling and the art of strategic communication. I believe that good listening is the foundation for creating strong brands and connections. With a background in corporate communications and marketing, I\'ve successfully led campaigns that make an impact. My experience covers a wide range, from global packaging and branding to exhibitions and engaging social media campaigns. I\'m passionate about building genuine relationships, knowing that collaboration often leads to the best ideas. I thrive in fast-paced environments where my diverse skill set allows me to tackle challenges head-on and find innovative solutions. I specialize in areas like brand identity, product branding, and effective marketing strategies. Whether it\'s planning an event or developing a social media strategy, my goal is always an impactful connection.
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