Pria R.
Strategic Marketing & Brand Repositioning Lead @BLD Collective
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WORK HISTORY
Strategic Marketing & Brand Repositioning Lead @BLD Collective
Vancouver, BC, CA
EDUCATION
NAIT (Northern Alberta Institute of Technology)
Diploma, School of Business
NAIT (Northern Alberta Institute of Technology)
Diploma, Architectural Technology
ABOUT PRIA R.
Creative Director and experiential strategist with 10+ years of cross-industry expertise spanning branding, interiors, beauty, and community activation. I specialize in repositioning underutilized retail and commercial spaces through design, storytelling, and immersive experiences. As Founder of Black Label Designs (BLD), I partner with property management groups to transform vacant assets into thriving community hubs through brand activations, pop-up programs, and placemaking strategies. With a background in interior design and agency-represented beauty styling, I merge aesthetics with strategy, creating brand touchpoints that are visually cohesive, emotionally resonant, and commercially impactful. EXPERTISE Repositioning Strategy for Vacant & Transitional Spaces | Brand Activations & Community Engagement | Interior Design & Environmental Storytelling | Pop-Up Planning & Tenant Attraction | Event Planning & Seasonal Programming | Creative Direction & Cross-Channel Marketing | Copywriting, Content Strategy & Visual Systems | UX/UI Oversight for Digital Tools | Hair & Makeup (Editorial, Commercial, Bridal) For corporate clients, we go beyond surface-level design. We clarify your story, elevate your brand perception, and shape physical spaces that embody your values, whether it\'s building trust, inspiring innovation, or signalling a bold new chapter. The result? Aligned teams, engaged customers, and measurable growth. We design brands you can walk into and results you can track.
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