Pri Shumate
CMO | Brand and Business Development | Brand Accelerator
- Role
- Advisory Board Member at Ometria
- Location
- Miami-Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Pri Shumate
I am.passionate, competitive and consumer-obsessed. I am a leader and a global citizen who sits at the intersection of product and brand and advocates \"story-doing\"(or, participation marketing) as means to transform lifestyle, sport and apparel brands. Fearless, enterprising and scrappy (in a good way), I combine analytics and creativity to drive vision and strategy on fresh, unexpected initiatives that connect consumers more deeply to brands and products. There are few things I love more than getting diverse teams excited about our mission, giving them the tools and motivation they need to deliver their best work, and keeping them energized and focused throughout the journey.I\'ve lived all around the world and worked in both large, matrixed organizations (hello, Nike) and more nimble, grassroots environments.In my current chapter, my goal is to take everything I learned in my 20+ years at Nike, Airbnb, Columbia, and Miami Dolphins/F1MiamiGP/Miami Open of Tennis and create cut to the chase strategic solutions for brands that want to drive revenue while building their brand. I want to work in quick turn, proof of concept environments that are insight driven, highly intentional, and fast.Key skills: Vision Setting, Consumer Centric Brand Strategy, Innovative Brand Storytelling, Brand Equity & Awareness, Diversity, Growth, Integrated Marketing, P&L Management and Coaching & Developing Leaders. Fun fact, I also participated in the U.S. Handball Pro Tour for 8 years and was named Handball World Champion in welcome you to connect here or via email: p••••••••@gmail.com (IG @prishumate).
Experience
Advisory Board Member
May 2023 — Present · Portland, OR, US
Advisory Board Member - Ometria is the first and only CDXP built for retailers. We help brands get campaigns to market faster, uncover revenue opportunities for sustainable growth, and build experiences that forge long-term customer connection.
Education
Texas A&M University
Bachelor of Business Administration - BBA, Marketing
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