Paulo Napier

About Paulo Napier

I\'m a strategic, multilingual marketing leader with deep experience across life sciences, animal health, and biotech. I’ve spent my career at the intersection of science, storytelling, and business—bringing clarity to complex challenges and unlocking growth through smart, customer-focused strategy.I lead marketing as a connected ecosystem, blending brand development, innovation, and commercial alignment. From revitalizing global portfolios to launching new platforms and shaping go-to-market strategies, I bring a hands-on, collaborative approach that builds momentum across teams and markets.Fluent in four languages and shaped by years of international experience, I bring a global lens to everything I do—adapting with ease, listening closely, and helping teams stay grounded in purpose while moving at speed.Beyond corporate roles, I advise innovators on strategic marketing, helping emerging businesses find their voice and path to growth. I’m passionate about building purpose-driven brands that contribute to a more sustainable, connected, and authentic future—and empowering teams to thrive in that pursuit.

Experience

1. Senior Marketing Lead - Companion Animal Health

   Enovis

   Aug 2025 — Present · Louisville, KY, US

   Marketing leader responsible for U.S. brand and technical marketing for the Companion Animal Health portfolio, with ownership of commercial performance and field execution. Own brand strategy, positioning, and downstream execution with accountability for growth, financial performance, and field activation. Lead teams across sales, technical, regulatory, and marketing to translate scientific and disease value, and brand strategy into consistent commercial execution while maintaining compliance and ethical standards.• Brand Strategy and Technical Marketing: Lead development and execution of U.S. brand objectives, positioning, messaging, and technical and disease strategies. Align brand plans to acquisition, retention, market share, and lifecycle goals while coordinating with internal teams and external agencies.• Commercial Planning and Performance Management: Own annual brand plans, quarterly POA, launch execution, KPI tracking, and sales forecast alignment. Partner with sales and demand generation to drive measurable growth, including a 206 percent increase in SQLs in FY25 Q4, while supporting forecasting, pipeline quality, and commercial performance.• Market Insights, CRM, and Team Leadership: Drive continuous performance review through market research, competitive intelligence, CRM based segmentation, and KOL engagement to support scientific credibility and field execution. Lead and develop product managers, support field force needs, and ensure consistent, compliant execution across channels.

Education

• University College Dublin

  Executive MBA, Management

  2006 — 2009

• Norwegian School of Economics (NHH)

  Master’s of International Business Administration, International Business

  1999 — 2001

• Universidade Federal de Minas Gerais

  Bachelor, Marketing

  1992 — 1997

Skills

• Marketing Strategy
• Strategy
• Market Research
• Marketing
• Management
• Public Speaking
• Project Management
• SEO
• Strategic Planning
• Spanish
• Leadership
• Product Management
• Social Media Marketing
• Business Development
• Market Planning
• Market Analysis
• Negotiation
• Product Development
• International Business
• Project Planning
• Advertising
• Global Strategy
• Team Leadership
• Forecasting
• Marketing Management
• Cross-Functional Team Leadership
• Cultural Awareness
• Strategic Negotiations
• Financial Analysis
• French
• Logistics
• Analysis
• Budgets
• Logistics Planning
• Data Analysis
• Competitive Analysis
• Global Logistics
• Cross-Cultural Communication Skills
• Portuguese
• Budgeting