Prexa Graves
Vice President Marketing @Mommy\'s Bliss
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WORK HISTORY
Vice President Marketing @Mommy\'s Bliss
Seattle, WA, US
Senior marketing leader for Mommy\'s Bliss, leading Brand Management, Integrated Marketing Communications and Creative. Responsible for driving profitable revenue growth and market share through base business management and category-leading innovation, growing brand awareness and community, and delivering engaging creative through high-ROI integrated marketing programs.
EDUCATION
University of California, Berkeley, Haas School of Business
BS, Business Administration, English Lit (Minor)
USC Marshall School of Business
MBA, Brand Management & Marketing Strategy
SKILLS
ABOUT PREXA GRAVES
Seasoned consumer marketing and business executive with proven success in general management, brand & business strategy, integrated marketing communications, product innovation, consumer insights, and digital marketing. Expertise in both domestic and international brand development and building and scaling partnerships and licensed business models. Consistent track record for driving revenue, profit and market share, as well as leading complex innovation GTM plans and multi-million-dollar integrated marketing plans. Inclusive, empathetic and inspiring leader of large teams, mentor for rising female leaders, and passionate advocate for DE & I and working parents.Expertise: General Management, Brand Strategy, Integrated Marketing Communications, Advertising & Media, Digital Marketing, Social Media, Influencer Marketing, Product Innovation, GTM Leadership, Team Leadership, Coaching and Mentorship, Retail & E-Commerce, Performance Marketing, Agency Management, Consumer Insights, International Brand Development.
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