Pretty Yakoub

Senior Product Manager @HelloFresh

Berlin, DE

Hello Fresh is a German meal-kit company, the largest meal-kit provider in the US, and also has operations in Australia, Canada, New Zealand and Europe.• Identified opportunities that brought 9.8% cumulative incremental Average Order Rate for HelloFresh brand in 18 geographies via 25+ menu assortment A/B tests.• Improved hypothesis confidence by increasing the number of experiments reaching Minimum Detectable Effect (MDE) by 33 percentage points year over year through collaboration with data science and strategic product development teams.• Developed Experimentation guidelines by refining our experimentation frameworks in collaboration with product analysts.• Led product managers in implementing best practices for experimentation. • Reduced content generation operational cost by 40% through automating the generation of HelloFresh physical recipe cards across 8 brands and 18 geographies, resulting in €550k yearly saving. • Led the replacement of a legacy menu planning tool in the Australian market with a more efficient global menu planning tool, leading to €28M in combined savings through expansions and reduced manual efforts.• Mentored 2 internal transfers into transitioning into Product Management.

The German University in Cairo

Networks Engineering - Information Engineering and Technology