Prethikaa Gopalakrishnan

About Prethikaa Gopalakrishnan

I’ve often looked at certain companies and wondered, how are they everywhere? Their content ranks. Their ads show up at the right time. Their brand feels inevitable. More importantly, it all works together.Turns out, that none of that is accidental. It’s systems-driven marketing.Over the past 4 years, I’ve focused on building exactly these kinds of full-funnel marketing systems across B2B SaaS and IT services. connecting market understanding to go-to-market direction, and execution to real buyer movement.**My areas of focus**- Market Research and GTM- Search Strategy: SEO, AEO, and GEO- Performance Marketing across Google and LinkedIn- Account-Based Marketing (ABM)- End-to-End Event Management- CRO and Marketing AnalyticsMy approach is rooted in growth and performance strategies, where every campaign ties back to a clear north star metric and every effort is accountable to impact.AI has certainly sharpened how I work — from faster hypotheses and leaner execution to smarter experimentation and automated workflows that scale in ways that weren\'t possible before. But what hasn\'t changed is my belief that behind every effective campaign is a deeply human story worth telling.I think in systems: pipeline, CAC, conversion, and impact. But I’ve also learned that the clearest path to strong metrics is clear thinking and a story that resonates.

Experience

1. Senior Marketing Executive

   LevelShift

   Oct 2024 — Present · Chennai, IN

Education

• Indian Institute of Management, Indore

  Executive Post Graduation, Marketing and Sales

• University of Madras

  PGD, Labor Law

• Ethiraj College for Women, Chennai

  Bachelor of Science - BSc, Physics

• UPSC

  Prepared for UPSC Civil Services Examiniation

• Great Lakes Institute of Management

  Postgraduate Degree, Digital Marketing