Preston Brown

About Preston Brown

I\'m a Digital Marketing & PPC Consultant with a background in PR and a desire to help companies and brands establish and change cultures.After graduating from BYU, I turned my focus to digital marketing, participating in internships with Wallaroo Media and The Baby Cubby, a local startup. These internships allowed me to learn crucial on and off-site SEO skills like keyword research, optimized content creation, backlink analysis, social media and influencer outreach and gave me experience using SEM tools like Ahrefs, Moz and Hootsuite.I started at Entrata as an SEO Social Media Specialist. I was responsible for managing social media accounts for over 100 clients and created over 800 social posts per month. I helped create a social media curation tool that made social media post creation processes two times more efficient for our team and helped implement our processes to begin serving Google Posts for hundreds of clients.I then moved to a position as a Digital Marketing Specialist, where I assisted in managing 45 Pay Per Click accounts with over of ad spend. I wrote ad copy and optimized keywords across all accounts, and helped maintain an average CTR of 7%-10%(industry standard is 4%-6%). I gained experience managing Google My Business, Google Search Console and analyzing web traffic through Google Analytics for clients.After this, I moved to Disruptive Advertising. I managed 24 Google and Microsoft accounts with in ad spend. I managed and built all ad accounts and wrote headlines, ad copy, and extensions while consulting and maintaining monthly communication with all clients. I grew a book of clients by 99.7% over 6 months and retained a monthly average of 93.2% client revenue.Now, I work as a Marketing Search Partner at IndieSEM, an Independent Search Marketing group. Currently, I manage 10+ Google, Facebook, and Microsoft Ads accounts with $55k+ in ad spend. I have grown a book of client revenue by 186% during the Covid-19 crisis, which has allowed me to help more clients achieve their goals. Across key accounts, I have maintained an average CTR of 7% and have grown conversion rate by 27%.Through my agency, in-house, and freelance experience, I have learned what works and what doesn’t when it comes to company culture. I seek to help businesses develop better cultures and establish their own by developing key relationships, viewing things with a clear lens, and helping create plans for growth. Brand culture is becoming more important by the day, and attracting, recruiting, and retaining top talent is 100% connected to it.

Experience

1. Digital Marketing Strategy Partner

   Indiesem

   Jan 2020 — Present

   Accomplishments- Currently, manage 9 Google Ads, Facebook Ads, and Microsoft Ads accounts with $55k+ in ad spend- Have successfully grown a book of client revenue by 186% during Covid-19 crisis- Across key accounts, have maintained an average CTR of 7% and have grown conversion rate by 27%Responsibilities- Build Google Ads, Facebook Ads, and Microsoft Ads (PPC) accounts- Manage all client monthly budgets - Lead weekly and monthly client strategy calls to discuss digital marketing efforts- Create and execute measurable monthly client strategies- Set up pay per click conversion tracking through Google Tag Manager and Google Analytics- Analyze paid traffic and optimize ad accounts and strategy accordingly- Create data studio reports to help clients understand lead totals, ad spend, and revenue generation from digital marketing efforts- Send weekly performance and proactive reports to clients

Education

• Brigham Young University

  Bachelor of Arts (BA), Communications-Public Relations

  2012 — 2016

• Utah Valley University

  General Studies

  2011 — 2012

• North Carolina State University

  General Studies

  2007 — 2008

Skills

• Search Engine Optimization (SEO)
• Digital Marketing
• Email Marketing
• Social Media Marketing
• Social Media Outreach
• Copywriting
• SEO Audits
• Ahrefs
• SEO Copywriting
• Seomoz
• Off-Page SEO
• Digital Marketing Experience
• Online Marketing
• Marketing Strategy
• Social Media Management
• Online Advertising
• Google Analytics
• Weebly
• Wordpress
• Photoshop
• Indesign
• Strategic Public Relations Planning
• Microsoft Office
• Customer Service
• Microsoft Excel
• Management
• Microsoft Word
• Powerpoint
• Public Speaking
• Project Management
• Leadership
• Research
• Design
• Hootsuite
• Buffer
• Iconosquare
• Keyword Research
• Workfront