Preston P. Price

About Preston P. Price

I am a highly effective business leader and strategist with experience building operations, motivating teams, and driving substantial gains across all performance metrics with specific expertise in the Financial Services industry. My goal is to join a world-class organization as Chief Executive Officer or other C-level leadership role.My areas of expertise include team leadership, business development, sales, and client relationship management. My professional passions are developing people, building teams, growing revenue and building a culture of exceptional customer experience.* Visionary, strategic leader bringing over two decades of executive experience in the financial sector, specializing in retail operations, digital strategy, lending, and marketing. A community-oriented, results-driven executive with success in leading all credit union activities and aligning with Board policies* Strategic-thinking professional committed to ensuring the financial stability and prosperity of credit unions, balancing the interests of members, employees, and the institution, while maintaining a positive public image* Relationship-builder expert at evaluating operational effectiveness and implementing necessary transformations to enhance the organizational structure and retain high-performing, member-centric leadersAreas of Expertise:* Strategic Planning & Development* Financial Analysis & Stability* Operations Management* Organizational Structure Advising* Team & Vendor Management* Retail Operations OversightSelected Career Achievements:* Initiated and hosted SFCU Town Hall meetings from 2019 to 2023 * Steadily increased Smart Financials’ net promoter score each year from 2018 to 2023* Launched initiatives that achieved a five-year high in staff retention between 2018 and 2023

Experience

1. Chief Lending Officer

   Runway Roots A Financial Innovation Group

   Jul 2024 — Present

   As the Chief Lending Officer at RUNWAY, I lead our Lending & Investing Department, driving the strategic vision and sustainability of our lending program. I work cross-sectionally with the executive team and entrepreneurs to deepen relationships and support RUNWAY’s work nationwide. My role encompasses strategic leadership, team management, and credit risk management. I develop clear goals and execute comprehensive lending and investment strategies that align with RUNWAY’s overall objectives and vision while promoting a proactive and innovative approach to lending practices. Lead a dedicated team of Fund Directors, Portfolio Directors, and Managers across multiple regions. Foster a culture of excellence and collaboration. Mentor and develop team members, promoting professional growth. Oversee the credit underwriting process, implement effective credit risk management practices and minimize loan losses.

Education

• University of Redlands

  MBA, Finance

• University of Wisconsin-Madison

  Certified Credit Union Executive

• Verbum Dei

  H.S. Diploma

• University of Wisconsin-Madison

  Business Lending Certificate, Credit Union Business Lending Curriculum

• Howard University

  BBA, Marketing

• Cornell Johnson Graduate School of Management

  Executive Business Education

Skills

• Loans
• Banking
• Credit
• Asset Management
• Financial Analysis
• Loan Syndication
• New Business Development
• Sales Management
• Business Relationship Management
• Sales
• Commercial Lending
• Credit Analysis
• Finance
• Portfolio Management
• Leadership
• Financial Services
• Strategic Planning
• Mortgage Lending
• Management
• Strategy
• Syndications
• Crm
• Business Development
• Customer Relationship Management (Crm)