Preston Petersen
Vice President @Genesis Health Clubs
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WORK HISTORY
Vice President @Genesis Health Clubs
EDUCATION
Friends University
Bachelor of Science, Medical/Health Management and Clinical Assistant/Specialist
Friends University
Bachelor's degree, Health/Health Care Administration/Management
Friends University
Bachelor of Science, Health and Physical Education/Fitness
ABOUT PRESTON PETERSEN
Results-driven and strategic executive with 15+ years of experience leading large-scale operations, driving revenue growth and fostering organizational expansion across fitness, medical, and customer service sectors. Proven record of increasing department revenues annually, while scaling employee headcount.* Adept at strategic planning, systematizing processes, and developing compensation models that enhance profitability and employee performance. Skilled in overseeing multi-division operations, delivering consistent same-store sales growth, and leading successful acquisitions that have more than doubled business locations.* Known for transparency, diligence, and long-term team retention, with a direct and compassionate leadership style that fosters growth and accountability.Areas of Expertise:* Operational Leadership* Multi-Site Management* Maintenance Systems Implementation* Compensation Modeling* Employee Retention* Acquisition IntegrationSelected Career Achievements:* Orchestrated a revenue transformation that expanded department earnings from $1M to over $40M annually, positioning the company as a dominant player in the market. This growth was achieved through the creation of new service offerings, optimization of pricing strategies, and expansion into untapped markets.* Engineered a significant rise in profitability, elevating personal training net profit from $472K to $9.2M by instituting transparent, market-aligned compensation models and strategic cost management initiatives. Developed compensation plans where pay aligns with production, rewarding long-term employees with higher commission rates, while incentivizing managers based on team performance to balance profitability and staff engagement.
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