Presley Parish
Marketing Communications Manager @CNH
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WORK HISTORY
Marketing Communications Manager @CNH
US
Improved sales efficiency by enhancing interactions by creating customer-centric strategies that prioritize the needs and preferences of customers and creating memorable moments daily.• Increased NPS score by leveraging insights from customer feedback, data analytics, and market trends to inform strategies that ensure that each touchpoint of our customer\'s journey is efficient, effective, and engaging, including company website, email marketing, blogs, social media, and digital channels.• Understand customer needs and expectations, and using insights from customer feedback, data analytics, and market trends to create strategies that will lead to positive experiences with the goal of building advocacy and loyalty which drives business success.• Created customer journey maps and launched aggressive email drip campaigns focused on customer retention and advocacy to build and maintain long-term customer relationships.
EDUCATION
Brenau University
Master of Business Administration - MBA
Drury University
Bachelor of Science (BS), English Literature (British and Commonwealth)
ABOUT PRESLEY PARISH
Marketing professional that manages a corporate marketing & communications department, administration of a $2M budget, driving sales and creating a collaborative corporate culture. Proven record of managing revenue-driving campaigns and product launches that increase brand awareness. Track record of being an essential part of the management team and instrumental in providing effective solutions that produce immediate impact and contribute to the company’s long-term success.
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