Prerona Bhattacharya

About Prerona Bhattacharya

I am a proactive and achievement-oriented professional offering nearly 7 years of experience in brand marketing and advertising with skills in spearheading the formulation of brand strategies and playbooks, driving brand excellence for Cleartrip and Vedantu. Managed renowned brands across diverse sectors, fostering impactful partnerships and collaborations. Currently associated with Cleartrip, Flipkart as Brand Manager, Marketing and spearheading the formulation of Cleartrip\'s brand strategy and playbook, laying the foundation for brand excellence. I am a forward thinking person with proficiency in end-to-end planning and execution of 360-degree campaigns, from creative and media briefs to concept testing and successful launch. Achieved exceptional growth in key categories and heightened brand perception and accountable for vital brand health metrics, ensuring Top of Mind Awareness (TOMA), consideration, and key attributes. Strategically monitored and optimized Business Metrics, driving growth in top-of-funnel indicators and social media engagement.

Experience

1. Brand Manager

   Cleartrip

   Sep 2022 — Present · Bangalore Urban, IN

Education

• St. Xavier's College (Autonomous), Kolkata

  Bachelor of Arts - BA, Sociology, First Division

  2011 — 2014

• St. Xavier's College (Autonomous), Kolkata

  PGDM, Integrated Marketing Communications, A+ (Batch Topper)

  2015 — 2016

• Jadavpur University

  Master of Arts - MA, Sociology, First Division

  2014 — 2016