Prerna Daga

About Prerna Daga

With around six years of experience in corporate communications, I specialize in building reputation-led narratives for high-visibility brands. My work focuses on aligning business priorities with strategic storytelling that drives credibility, stakeholder trust and sustained media impact.Currently at Edelman, I serve as a communications partner to Flipkart, managing integrated external communications across marketplace, supply chain, technology, fashion, marketing and corporate verticals. I drive executive visibility, shape thought leadership, manage high-impact announcements and support issues preparedness in a fast-paced, always-on environment. My role requires cross-functional collaboration and sharp narrative judgment to ensure consistency across national and regional markets.Earlier, I worked on Spotify’s communications mandate during a key growth phase in India. I supported media strategy, leadership profiling and brand storytelling across business, technology and entertainment platforms, helping strengthen Spotify’s cultural and industry positioning in a competitive streaming ecosystem.My experience also spans technology, FMCG, lifestyle and corporate brands, where I’ve led media engagement, announcement strategies, and integrated communication programs.

Experience

1. Account Manager

   Edelman

   Oct 2024 — Present

Education

• Shri Shikshayatan College

  BA, Journalism and Mass Communication

  2015 — 2018

• EMDI Institute of Media and Communication

  Post Graduate Diploma, Advertising, Public Relations and Integrated Marketing Communications.

  2019 — 2020