Prerna Arora
Content Strategy & Curation | Visual Merchandising | Product Marketing | Driving Engaging User Experiences in OTT/Digital
- Role
- Senior Manager Jiohotstar at upGrad
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
Experience
Senior Manager Jiohotstar
Feb 2025 — Present
A results-driven Engagement Marketing & Growth professional specializing in driving user acquisition, retention, and monetization for JioHotstar. Experienced in crafting data-backed lifecycle marketing strategies that maximize subscriber engagement, reduce churn, and enhance content discovery. Passionate about leveraging AI-driven personalization and behavioral insights to deliver seamless and immersive streaming experiences.
Education
M.M.K College of Commerce and Economics
B.M.M, Journalism
2010 — 2011
Skills
- Broadcast
- Newspapers
- Content Management
- Copy Editing
- Editing
- Digital Media
- Web Content
- Television
- News Writing
- Breaking News
- Editorial
- Web Content Writing
- Media Production
- Storytelling
- Journalism
- Content Development
- Broadcast Journalism
- Film
- Video Production
- Social Media
- Publishing
- Media Relations
- Creative Writing
- New Media
- Broadcasting
- Online Journalism
- Newspaper
- Content Strategy
- Feature Articles
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