Prerna Srivastava

Executive Human Resource at FarziEngineer

Role: Executive Human Resources at FarziEngineer
Location: Lucknow, UP, IN
LinkedIn followers: 500 followers

Human ResourcesView LinkedIn profile

About Prerna Srivastava

MBA graduate from National Institute of Technology and Management, BBD (Batch 2021) with…

Experience

Executive Human Resources
FarziEngineer
Oct 2024 — Present · Lucknow, IN

Education

Dr. Shakuntala Misra National Rehabilitation University
Bachelor of Business Administration - BBA, Human Resources and Marketing
St. Joseph Inter College, Rajajipuram, Lucknow
10th Standard
2010 — 2011
DreamZone School of Creative Studies
Master Diploma, Fashion Designing
2012 — 2015

Contact information

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Work email
•••••@farziengineer.com
Personal email
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Current company

FarziEngineer

Technology, Information and Internet · 38 employees · Founded 2019 · New York, United States

FarziEngineer is India's full-stack D2C ecommerce agency, built for high-growth brands that need more than just a Shopify store. Since 2019, we have been the technical backbone behind some of India's most recognised direct-to-consumer brands, including Mamaearth, boAt, and PlixLife. We specialise in four core areas: Shopify Plus development, headless commerce, ecommerce UI/UX design and CRO, and D2C mobile app development. Our team of 50+ engineers, designers, and strategists delivers end-to-end ecommerce solutions — from platform architecture and custom theme development to ERP integrations, performance optimisation, and post-launch growth support. What sets FarziEngineer apart is our deep D2C expertise. We don't just build stores — we build commerce infrastructure that scales. Whether a brand is migrating to Shopify Plus, going headless for maximum performance, or launching a native mobile app to drive retention, FarziEngineer has done it before at scale. Our clients span health and beauty, FMCG, electronics, fashion, and wellness — all with one thing in common: ambitious growth targets and a need for a technical partner that moves fast. Most of our projects go live in 4-6 weeks without compromising quality. With offices in Noida, India and New York, USA, we work with D2C brands across India, the United States, the United Kingdom, and the Middle East. If you are a D2C brand looking to build, migrate, or scale your ecommerce platform on Shopify Plus or headless architecture, FarziEngineer is your partner.

farziengineer.com

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About Prerna Srivastava

Experience

Executive Human Resources

Education

Dr. Shakuntala Misra National Rehabilitation University

St. Joseph Inter College, Rajajipuram, Lucknow

DreamZone School of Creative Studies

Find verified contacts for anyone on LinkedIn