Prerna Prasad
Founder @Diariesofnomad
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WORK HISTORY
Founder @Diariesofnomad
Delhi, IN
Founder & Brand Development forBeachBonita1. Identified and capitalized on an unmet market demand for high-quality, affordably priced swimwear and lingerie, establishing BeachBonita as a distinct brand on Instagram.2. Drove significant audience acquisition, growing to organic followers in just one year by deeply understanding target female demographics and tailoring compelling visual and textual content.3. Implemented a unique sourcing model by forging strategic partnerships with various factories in Delhi, securing access to quality \"rejects\" and promoting sustainable consumption practices.4. Managed all aspects of brand development, from aesthetic design and product photography direction to customer experience optimization and online community management.5. Demonstrated advanced negotiation skills in vendor relations and keen market analysis to maintain competitive pricing and product differentiation.
EDUCATION
NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA
B.design, Fashion design
ABOUT PRERNA PRASAD
I\'m a Marketing and Communications pro who loves the challenge of building a brand\'s…
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