Prerna Manwani

Experience

1. Lead Analyst Data Scientist-user Acquisition and Engagement Consumer Banking

   Capital One

   Jan 2021 — Present · NY, US

   Part of MAPS (Marketing Analytics and Product Strategy) group. Focused on User acquisitions and Customer Engagement.Experimentation: Evaluated and set up A/B tests to test a new low-cost channel for acquiring bank customers within card applications. Designed and developed key business metrics to evaluate A/B test results. Cross-Functional: Collaborated with cross-functional teams to identify new growth opportunities, develop data requirements, establish and measure product critical metrics, and evangelize data productsWeb Analytics, Clickstream Data: Analysed web and mobile clickstream data using SQL/Python and Snowplow to understand consumer conversion behavior and drop-off rates around new features that launched on the Web and Mobile AppAWS ETL Data Pipelines: Orchestrated data pipelines in Databricks to uncover critical insights around customer engagementAutomation: Automated data pipelines using Python to get real-time data for stakeholdersData Visualization: Led end-to-end efforts from business requirements gathering to implementation of Tableau dashboards uncovering critical insights and providing 360 view of the businessLeadership: Provided project and analytic leadership, guidance, and mentorship on the team