Prerna Kumari
Programmatic Executive | DV360 | DPG Ads Manager | Performance Marketing | Campaign Optimization
- Role
- Programmatic Executive at WPP Media
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Prerna Kumari
I am a results-driven Programmatic Executive with hands-on experience in managing and optimizing digital campaigns across DV360 and DPG Ads Manager. I specialize in end-to-end campaign execution, including setup, audience targeting, budget management, and performance optimization to drive measurable results. Currently working at WPP Media, I manage programmatic campaigns for clients such as Vlam, Vlaamse Overheid, KBC Bolero, and Quick, focusing on improving key KPIs like CTR, CPA, and overall campaign efficiency through data-driven strategies. With a strong foundation in performance marketing, I bring expertise in campaign monitoring, reporting, and continuous optimization. I am passionate about leveraging programmatic platforms and analytics to enhance campaign performance and deliver impactful outcomes. I am always keen to explore new tools, stay updated with industry trends, and further strengthen my expertise in programmatic advertising and digital media.
Experience
Programmatic Executive
Jan 2025 — Present · Gurugram, IN
1.) Manage and optimize programmatic campaigns across DV360 and DPG Ads Manager for key clients including Vlam, Vlaamse Overheid, KBC Bolero, and Quick, leveraging audience targeting and data-driven strategies to maximize campaign performance.2.) Drive end-to-end campaign execution, including setup, pacing, and budget management, while continuously monitoring performance and delivering actionable insights to improve KPIs such as CTR, CPA, and overall campaign efficiency.
Education
Delhi University
Bachelors of Arts, English Language and Literature, General
Florence Public School
10th, English Language and Literature, General
J.D.S.K.V School
12th, English Language and Literature, General
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