Prerna Dua
Helping Restaurants Grow on Zomato & Swiggy | Menu Engineering, Ads & Performance Management | Catalyst Consulting | Ex-Zomato | Ex-KPMG
- Role
- Co-founder at Catalyst Consulting Cc
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Prerna Dua
At Catalyst Consulting, I help restaurants create stronger outcomes - better visibility, increased conversions, optimised menus, and improved profitability.I’ve managed high-impact accounts at Zomato and worked on structured financial projects at KPMG, giving me a well-rounded view of both top-line growth and operational discipline.Today, I use these skills to partner with restaurant founders, understand their challenges deeply, and turn insights into real business impact, because great food deserves great business.
Experience
Co-founder
Nov 2025 — Present
Co-founded Catalyst Consulting to provide full-stack Zomato & Swiggy management for restaurants, handling everything from menu setup to revenue optimisation• Own aggregator strategy end-to-end - listing hygiene, menu engineering, pricing experiments, discounting, category placement, and visibility growth• Manage all ad operations including budgeting, creatives, targeting, campaign pacing, festive playbooks, and ROAS optimisation• Build advanced analytics frameworks: funnel dashboards, cohort trackers, promo-efficiency models, and category-level insights• Collaborate closely with founders and chefs to refine brand story, packaging photos, creatives, and customer experience on aggregators• Conduct weekly and monthly performance reviews, identifying growth levers and fixing operational inefficiencies• Oversee internal operations, client experience, and the strategic expansion of Catalyst’s service offerings and productised bundles
Education
Ramanujan College
Bachelor of Commerce with Honours, Accounting and Finance
2018 — 2021
Ramanujan College
Diploma , Financial Modeling
2020 — 2020
Delhi Public School - India
Business/Commerce, General
2004 — 2018
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