Prerna Binani
Building SmartCommerce @ Amazon
- Role
- Manager Strategic Partnerships at Amazon
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Prerna Binani
Results-driven professional with 6+ years of experience in GTM strategy, program…
Experience
Manager Strategic Partnerships
Mar 2024 — Present · Bengaluru, IN
Built the partner-led sales channel from 0→1, scaling to ₹10 Cr+ GMS and ~30% of partner-led revenue.Designed standardized onboarding for 200+ brands, reducing launch TAT from 15 days to 7 days.Built AI-powered catalog automation tools, cutting catalog TAT from 7 days to 3 days.Managed a 10-partner ecosystem, driving 10x seller throughput and 4x RoAS.Reduced CPA from 5% to 3% via incentive structures, SOPs, and process optimization.Partnered with Product & Tech on BRDs and roadmap to improve seller experience and funnel conversion.Drove post-launch adoption from ~10% to ~90% across 60%+ accounts.Built dashboards and metrics to track funnel, adoption, and partner performance.
Education
University of Calcutta
B.Com (Honours)
2015 — 2019
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