Prerna Bhattacharya

About Prerna Bhattacharya

I’m a brand marketer with 9 years of experience across some of India’s most fast-paced industries — EdTech, TravelTech, and now FinTech. I care about turning real consumer truths into work that people feel—and that moves the business.The first half of my career was in Kolkata, a city that breeds sharp storytellers and advertising craft. I grew up on the agency side (Response India, MW Communications, RK Swamy BBDO, Dentsu), learning how strategy, creative instinct, and execution discipline come together to build memorable campaigns.The second half has been on the brand side with Vedantu, Cleartrip (Flipkart Group), and now Moneyview.• At Moneyview, I contribute to brand marketing initiatives that bring a lending-first product’s multi-product narrative to life, partnering closely with product, growth, and design for consistent voice and CX.• At Cleartrip, I worked on travel-first, insight-led campaigns, influencer/social programs, and launches that strengthened brand love while supporting growth.• At Vedantu, I helped translate classroom truths into impactful GTMs across categories.What I enjoy most: the insight → idea → impact arc—finding a small Indian truth, shaping it into distinctive brand storytelling, and measuring what it does to funnel health and behavior.Kolkata at heart, Bengaluru by choice; dog mom to three; forever excited by a smart line, a neat UX nudge, and brands that truly get their audience.

Experience

1. Senior Brand Marketing Manager

   Moneyview

   Aug 2024 — Present

Education

• St. Xavier's College (Autonomous), Kolkata

  Bachelor of Arts - BA, Sociology

  2011 — 2014

• St. Xavier's University

  PGDM, Integrated Marketing Communications

  2015 — 2016

• Jadavpur University

  Master of Arts - MA, Sociology

  2014 — 2016