Prerna Bhalerao
SEO Specialist | Organic Growth - Yocket
- Role
- Sr Seo Analyst at Yocket
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Prerna Bhalerao
SEO that ranks is good; SEO that converts is better. I do the latter. With 4+ years in…
Experience
Sr Seo Analyst
May 2024 — Present · Mumbai, IN
At Yocket, I lead SEO strategy across multiple verticals, driving measurable growth in user acquisition and revenue- Owned the SEO roadmap for Yocket Prep, including subdomain migration, topic clustering, and featured snippet optimization, leading to strong user growth and engagement- Introduced a conversion-focused CTA strategy within the blog section, enhancing the user journey and improving the lead capture process- Collaborated with cross-functional teams to launch \'Yocket Finance\', overseeing website architecture, SEO implementation, and content planning for a new business vertical- Improved average engagement time and reduced bounce rates across key pages by optimizing page speed, content structure, and UX components. Implemented scalable SEO content strategies aligned with seasonal and exam-specific trends to stay ahead of competition and algorithm shifts- Enhanced the overall blog experience by introducing expandable TOCs, improving mobile readability, and refining visual hierarchy for better content navigation- Streamlined the signup process by removing forced modals for SERP visitors, resulting in a more user-friendly experience and higher retention- Continuously monitor site health using tools like GSC, Screaming Frog, and Semrush, while aligning SEO practices with Google\'s latest updates for long-term stability.
Education
Ramrao Adik Institute of Technology
Bachelor of Engineering
2016 — 2020
Ramrao Adik Institute of Technology
Bachelor of Engineering - BE
2016 — 2020
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