Prerna Bajaj

About Prerna Bajaj

Prerna is a Sanskrit word which means Inspiration. It also means urge, direction, passion, command and encouragement. These values are exactly what define me. I enjoy taking calculated risks and equal charge in every project that I am assigned to. This risk undertaking and go-getter nature comes from my father who, at a young age of 24 decided to follow his dream of starting a business of his own. This was back in 1992, when he moved to a new city with almost no financial or family support. After several years of relentless hard work and sustained passion/vigour he has a well-established business that supports our entire family. Growing up, he has been my role-model and I learnt from his journey that with hard work and humility we can achieve anything we want. I have 3+ years of experience in a client facing role at Sprinklr where I worked on improving customer satisfaction and platform adoption. I worked as a Product Support Engineer on the Advertising Cloud of the product, helping clients resolve any issues around the launch of paid campaigns and optimising marketing campaigns for better performance. In addition to this, I utilised my interpersonal and problem solving skills to troubleshoot technical issues customers faced while using the product and helped them resolve it. Since I was working with clients on a global-scale, it gave me exposure to both developed and developing markets by understanding how brands marketed campaigns differently for different target segments. By achieving around 200% of the target KPI I was recognised as the top performer multiple times by the higher management including the EVP. I have an exceptional academic record. Even in my MBA, I am among the top 2% in my class. Utilising my experience and education, I hope to pursue a career in a company that pushes me to new challenges everyday. A company who has an environment focussed on constant learning which enables me to grow both professionally and personally.

Experience

1. Digital Marketing Analyst

   Crexi

   Jun 2022 — Present

   A key stakeholder in defining KPIs, creating Tableau dashboards that highlights actionable insights for paid channels, analyzing historical and predicting future performance to provide strategic recommendations and insights to the performance marketing team- Providing optimization recommendations and other actionable insights to the performance marketing team using SQL and data visualizations-Architect and developed internal KPI reporting processes to provide the performance marketing team with reporting and insights necessary for data-driven decision-making-Designed and delivered monthly and quarterly performance dashboards and analytics-Worked cross-functionally with all departments within Crexi on data-driven objectives, including Sales, Marketing, Product, Engineering, Operations, and Finance

Education

• University of California, Davis - Graduate School of Management

  Master of Business Administration - MBA (STEM Designated)

  2019 — 2021

• BMS College of Engineering

  Bachelor of Engineering (B.E.), Computer Science and Engineering

  2012 — 2016