Prerana Rai

Agm - Marketing Communications @KEI Wires and Cables

Mumbai, IN

At KEI Industries, I play a pivotal role in revitalizing the marketing communications department. I lead a comprehensive restructuring initiative aimed at optimizing processes, enhancing collaboration, and fostering innovation, positioning the department for greater efficiency and effectiveness.I spearhead the development of brand and corporate communication plans aligned with KEI Industries\' business goals. These plans include strategies for brand positioning, messaging, and channel selection, ensuring impactful communication with target audiences.Managing creative and digital agencies, I oversee the execution of marketing initiatives from start to finish. Through strategic collaboration and effective project management, I ensure the timely delivery of high-quality creative assets and digital campaigns that resonate with audiences and drive engagement.I collaborate on brand campaigns, oversee the creation of brand films with creative and production teams, and strategize dissemination across television and online platforms. I manage TV media buying and execution while enhancing visibility through digital channels.A notable accomplishment at KEI Industries is the successful execution of high-profile marketing campaigns and sponsorships, including IPL and Pro-Kabaddi League campaigns. These initiatives leverage the popularity of these events to enhance brand visibility and engage with audiences on a national scale. Additionally, I orchestrate local-level activations to connect with regional audiences and foster community engagement, further strengthening KEI Industries\' market presence and brand equity.Overall, my contributions at KEI Industries drive organizational growth, enhance brand reputation, and establish strategic partnerships, propelling the company towards greater success in the competitive market landscape.