Prerana Pathare
16+ Years in Media Industry | Content Manager | Brand Solutions | Content Strategy | Brand Campaigns | Audience Engagement | Revenue Growth
- Role
- Content Manager at Meta
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Prerana Pathare
With over 16 years of experience in the media industry, I am a seasoned Content Manager and Brand Solutions Expert, specializing in content strategy, brand campaign development, and audience engagement. I have successfully led impactful campaigns such as MG Hector\'s #MGChangemakers 2 and Wrangler\'s #IndiGood, achieving over 500k organic views and driving substantial revenue growth. My expertise extends to brand integration, creative production, and analytics, where I consistently craft strategies that elevate brand presence and business results.Throughout my career, I have built and managed teams, optimized content performance, and directed high-profile campaigns across platforms like Instagram, Facebook, and Chingari. My ability to merge creativity with data-driven insights has allowed me to consistently deliver exceptional results for clients. In addition to my work on brand campaigns, I have a strong background in client servicing, campaign execution, and driving repeat business through innovative brand solutions, such as the intellectual property initiative I launched for Reliance MF, which generated 1 crore in repeat business. I thrive in dynamic environments, and I am passionate about shaping trends and driving engagement to deliver measurable success.
Experience
Content Manager
Jul 2023 — Present · Mumbai, IN
Directed content strategy and analytics, optimizing engagement on Instagram and Facebook.• Boosted audience interaction through targeted use of trending hashtags and content optimization.• Elevated creator productivity by developing and implementing streamlined content guidelines for broadcast channels.• Delivered actionable insights from in-depth analysis, influencing decisions for META’s \'Born On Instagram\' program and significantly enhancing brand visibility.
Education
Mumbai University
Bachelor of Commerce - BCom
2005 — 2006
Kishinchand Chellaram (KC) College, Mumbai
Post Graduation, Mass Communication/Media Studies
2007 — 2008
Skills
- Ideation Brand Building
- Ideation
- Ideation Brand Building Brand Solutions
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