Premsun Durai Rajesh
Partner at Blend360 |Intrapreneur| Mentor| Investor| Data & AI Strategy| Wharton MBA
- Role
- Signalsai
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Premsun Durai Rajesh
Marketing Analytics and Business Intelligence Leader (both B2B and B2C) in areas like customer profiling, segmentation, prospecting, prospect to lead conversion, retention, campaign response and social/email engagement metrics analysis. Have been associated with companies from financial services, Insurance, Tele Communications /Mass Media, Retail and marketing industry. Skilled in Analytics, Data Warehousing, Software Development Life Cycle (SDLC), Business Intelligence tools like Alteryx, IBM Cognos, Microsoft Power BI and Tableau. Have experience in managing and handling GIS (Geographical information systems) data for trade area definition like create spatial data sets, prepare maps using ArcGIS mapping tool and maintain databases. Handled new business RFPs and executed many sales to delivery project lifecycle. Resource management, vendor management and license manager for tools. Track records of getting the best out of teams based in different countries/time zone.
Experience
Present
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