Premraj Bv
Experienced Marketing Leader | Specialist in Large-Scale Events | Expert in Brand Activations & Integrated Communication | Passionate Storyteller | AI-Driven Events
- Role
- Associate Director - Events & Experiences at Licious
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Premraj Bv
I\'ve spent over 15 years in the exciting world of integrated communication planning and marketing. My career has taken me on a journey through some of the most challenging and rewarding projects across India, working alongside some incredible teams in the industry.What I Do Best:Marketing & Communication Strategy: Crafting strategies that resonate.Media Planning and Buying: Ensuring every penny counts.Content Planning and Management: Creating content that engages and informs.Event Management and Execution: Bringing ideas to life.Operations and Reporting: Keeping things running smoothly and measuring success.Vendor Management: Building strong partnerships.Cost Optimization: Making the most of budgets.P&L Management: Keeping finances in check.Crisis Management: Staying calm and resolving issues.Team Leadership: Leading and inspiring teams.Outside of work, I’m an amateur photographer who loves capturing moments and a super-dedicated dad who cherishes family time. I believe in blending creativity and dedication in everything I do, whether it’s creating unforgettable brand experiences or spending quality time with my loved ones.
Experience
Associate Director - Events & Experiences
Oct 2025 — Present · Bengaluru, IN
Lead end-to-end planning and execution of all brand events — from large-scale showcases to hyperlocal community moments- Build and scale ownable event IPs across formats (flagship, pop-up, partnerships) to drive consistent brand visibility- Manage on-ground retail experience execution, ensuring high-quality visual merchandising and in-store activations- Drive customer delight and community engagement programs across online and offline channels to build loyalty and re-engage high-value cohorts- Identify, evaluate, and execute co-branded event and community partnerships aligned with brand goals and audience fit- Own budgeting, vendor management, and cross-functional coordination to deliver seamless, high-quality experiences.
Education
Bangalore University
MBA, Marketing & Human Resources
2007 — 2009
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