Premjeet Sodhi
Global Analytics Lead - Openx @WPP Media
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WORK HISTORY
Global Analytics Lead - Openx @WPP Media
NY, US
As the Global Analytics Lead for WPP OpenX, the specialist WPP team for The Coca-Cola Company I am building capabilities to deliver incremental Media ROI for the Client. Super-charged with the Open Intelligence platform we are developing measurement systems for seamless linkage of media to brand and business outcomes. We delve into econometrics & experimentation to decode effectiveness & inform media strategy, planning and activation for optimization.I work with specialist capability teams across WPP Media & Choreograph leading a team of Data Science and Engineering professionals for crafting scaleable & sustainable solutions to be integrated into the OpenX patform across the scoped markets.
EDUCATION
Institute of Rural Management Anand (IRMA)
Post Graduate Diploma, Rural Management
Shri Ramdeobaba Kamla Nehru Engineering College, Katol Road
BE, Electronics
ABOUT PREMJEET SODHI
I help businesses make confident growth decisions in a world where media is increasingly complex and costly.Over the past 20+ years, I have partnered with leadership teams across brands such as Hindustan Unilever, L’Oréal, Amazon, Reckitt, ITC, Maruti Suzuki, Perfetti, Sun Pharm and many others to ensure media investments translate into real business impact. My work centers on bringing clarity to ambiguity, aligning teams on what truly drives growth, and enabling faster, more confident decision-making. I do this with a focus on measurement & analytics.Now based in New York, I advise clients on measurement to evaluate performance, prioritize investments, and adapt in an environment shaped by fragmented audiences, rising costs, and rapid advances in AI and technology. I am known for simplifying complexity, challenging assumptions, and building teams that focus on outcomes rather than activity.Outside work, I enjoy teaching, writing, bird photography, and experimenting with Indian cuisine.
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