Premesh Purayil

About Premesh Purayil

Premesh Purayil is a seasoned technology executive with over two decades of experience leading innovation at the intersection of advertising, data, and digital transformation. As Chief Technology Officer at OUTFRONT Media, he is driving the modernization of the out-of-home industry by expanding digital out-of-home (DOOH) and programmatic capabilities to deliver measurable, data-driven results for advertisers and publishers.At OUTFRONT, Premesh oversees a unified technology and product organization focused on operational excellence, automation, and yield optimization. Under his leadership, the company is redefining how technology powers creativity, audience targeting, and campaign measurement across digital and physical media. His mission is to align business and engineering strategies that create scalable value and position OUTFRONT at the forefront of AdTech innovation.Prior to joining OUTFRONT Media, Premesh served as Chief Technology Officer at Freestar, where he led global product and engineering teams through a period of rapid growth. He spearheaded multiple video and header bidding solutions, advanced SSP/DSP integrations, and established Freestar as a leader in publisher monetization. Earlier in his career, he was the CTO at Ranker, where he built the engineering organization from the ground up and developed proprietary ad solutions that significantly increased revenue and engagement.Throughout his career, Premesh has been recognized for his deep technical expertise, collaborative leadership style, and ability to translate complex technology into business outcomes. He has contributed to industry thought leadership through conference presentations and articles on the evolution of AdTech, programmatic trading, and the future of DOOH.Beyond his professional achievements, Premesh is passionate about building diverse, high-performing teams and fostering cultures of innovation. He actively mentors emerging technology leaders and believes that curiosity, transparency, and disciplined execution are the cornerstones of sustainable growth.Premesh holds a strong belief that technology should not only enable smarter advertising but also elevate the broader media ecosystem by connecting creativity, data, and insight in ways that drive real impact.

Experience

1. Chief Technology Officer

   OUTFRONT Media

   Sep 2024 — Present · Los Angeles, CA, US

   As CTO of OUTFRONT Media, I lead the strategy and execution for technology, product engineering, data/analytics, infrastructure, and platform modernization—focused on building the most agile, intelligent, and connected DOOH advertising platform to enable seamless omnichannel buying, maximize yield, and unlock new capabilities through AI and advanced analytics.What I’m buildingA modernized core stack (streamlined OMS + ad serving + CMS) designed for real-time inventory, automation, and faster delivery. A programmatic-first and agency-integrated approach—expanding automated buying and strengthening partnerships where planning and budget decisions happen. A data-and-measurement foundation that puts proof-of-play, attribution, and audience insights directly into the hands of teams and clients to increase trust and outcomes. How I’m driving transformationEstablished a more unified tech & product organization to reduce silos and improve execution.Launched a modernization roadmap spanning CMS consolidation, OMS refactor planning, and data platform migration.Infusing AI/automation into day-to-day workflows (e.g, Level 1 help desk automation, faster proposal/RFP cycles) to improve responsiveness and productivity.Advancing the operating model around operational excellence—speed to market, reliability, and reducing latency in proof-of-play and reporting. My north star: make technology a visible growth engine for OUTFRONT—powering digital sales enablement, scaling programmatic, and delivering measurement clients can act on.

Education

• UC San Diego

  B.A., Computer Science , Management Science

Skills

• Json
• Css
• Cloud Computing
• Jsp
• Sql
• Linux
• Hibernate
• Software Design
• Java
• Open Source
• Unix
• Hadoop
• Agile Project Management
• Web Development
• Software Development
• Scrum
• Ajax
• Soap
• Javascript
• Html 5
• Solr
• Algorithms
• Mobile Applications
• Apache
• Soa
• Architecture
• Ant
• Oop
• Architectures
• Tomcat
• Java Enterprise Edition
• Eclipse
• Html
• Integration
• Subversion
• Design Patterns
• Mysql
• Distributed Systems
• Databases
• Scalability