Premal

About Premal

I am currently working as a Category focusing of field crop at DeHaat, specializing in Agri-inputs, where I focus on driving category growth, optimizing product portfolios, and building strong supplier and channel partnerships to deliver value to farmers and stakeholders.With over 1 year of professional experience in the FMCG sector as an Area Sales Executive at Cargill, I developed a solid foundation in sales management, distribution strategy, and market execution. This role honed my ability to analyze market trends, manage channel partners, and achieve consistent business growth in competitive markets.I bring a unique blend of sales execution expertise and category management skills, enabling me to bridge market demand with strategic product offerings. Passionate about agribusiness and rural development, I aim to contribute to building sustainable agri-value chains and creating meaningful impact for farmers. Key Skills: Category Management | Marketing & Distribution | Market Analysis | Channel Development | FMCG & Agri-inputs | Business Growth Strategy

Experience

1. Category

   DeHaat

   Jun 2025 — Present · Lucknow, IN

   Managing end-to-end category operations for agriculture seeds, including planning, procurement, pricing, and product positioning.• Developing and executing go-to-market strategies to maximize ABS (Advance Booking schemes) and market penetration.• Conducting market research and competitor analysis to identify emerging trends and opportunities.• Building strong relationships with vendors, suppliers, and stakeholders to ensure timely availability of quality seeds.• Coordinating with sales & marketing teams to design promotional campaigns and achieve sales milestones.• Monitoring category performance, tracking ABS achievements, and ensuring targets exceed last year’s benchmarks.• Leading cross-functional initiatives to improve efficiency, cost optimization, and customer satisfaction.• Training and supporting field teams to align execution with business objectives.

Education

• ISAB Greater Noida

  MBA in food agribusiness

• Amity University

  Bsc(H) agriculture, Agriculture